New year, new dew
Drunk Elephant Supplementary Kit
packaging design
2025
Packaging designed for Drunk Elephant’s China market supporting the Brand’s animation push at multiple Sephora locations in the region.
PAckaging
The animation push focuses largely on the two main, full size products in the assortment: Protini™ Polypeptide Cream and Virgin Marula Luxury Facial Oil.
The design is a premium, festive look as the promotion went live close to the end of the year. Tonal florals and bold, contrasting colors captures the eye and is a subtle nod to the Lunar New Year iconography while still being appropriate for any holiday.
setup
The kit’s purpose was to accompany the core repush of two bestseller Drunk Elephant products. The kit was positioned as a sellable item among another value set and individual products.
